Case Study

As Fractional CPO/CTO, Built and Launched a New Automated Prescription Solution for the US Market.

Fractional Chief Product & Technology Officer

18-Month Engagement Fractional CPO / CTO Hardware → GTM-Ready Solution

The Problem

The hardware rights were secured. Building the US solution was the mission.

Lansworth recognized an opportunity to extend its experience in self-service technology into the pharmacy market through automated prescription pickup solutions. The company acquired the rights to distribute the Pharmaself24 kiosk in the United States, but bringing the solution successfully to market required much more than simply introducing the hardware.

Launching the solution in the U.S. market required defining and building out the hardware and software requirements, integrations, and partnerships specific to the needs of US pharmacy operations. Rather than building an internal team, Lansworth engaged me on a fractional basis to provide the leadership to drive that process. My prior experience with similar complex product launches allowed me to assess operational requirements, establish strategic partnerships, and drive the project efforts necessary to bring the solution successfully to market.

PharmaSelf 24 kiosk exterior PharmaSelf 24 pharmacy view PharmaSelf 24 customer at kiosk
PharmaSelf 24 kiosk at night
PharmaSelf 24 on-site testing

How We Got There

Three phases. Eighteen months. Zero to launch-ready.

Phase 01

Strategy

Before anyone wrote a line of code, we needed a clear picture of what the US market needed and the best path to address these requirements.

  • Conducted a one-month diagnostic to define the complete product offering and produce a prioritized roadmap, which became the foundation for the full 18-month engagement.
  • Attended industry trade shows to assess market dynamics firsthand and identify the right integration partners to prioritize based on market dynamics and customer demand.
  • Contributed to broader company strategy on go-to-market and operations, drawing on direct experience building and launching a company from scratch.

Phase 02

Operations

With the roadmap in hand, the work shifted to execution — negotiating the partnerships that would make the product real, defining what needed to be built, and making sure it worked in the field.

  • Negotiated key vendor partnerships for the US-market and defined integration requirements.
  • Defined product requirements across all integration layers and guided the development team throughout to ensure delivery of a complete, working solution.
  • Participated in initial on-site pharmacy deployments to observe real-world performance and address issues as they surfaced, not from a distance, but on the ground.

Phase 03

Transition

A fractional engagement done right leaves the business stronger than it found it, with the people, processes, and structure to keep moving.

  • Identified, hired, and mentored an internal product integration engineer to assume ongoing product management responsibilities and drive the roadmap forward after the engagement ended.
  • After my engagement Lansworth has the staff and structure in place to drive the solution to market.

The Results

A working product. A capable team. A clear path forward.

Two new pharmacy management system integrations live in production.

Payment and communication systems fully integrated into the kiosk solution and live in production.

Three new pharmacy customer deployments completed across multiple configurations.

A defined multi-quarter roadmap and a trained internal team ready to execute it.

The engagement laid the foundation for Lansworth’s long-term U.S. pharmacy market expansion, and the team continues to build on it.

Client Perspective

“Jed’s experience with complex technology deployments helped accelerate key aspects of our U.S. product launch efforts. Even in a fractional engagement, he quickly became an extension of the team, and together we successfully brought the solution to market.”
Tom Oden  ·  President, Lansworth Enterprise Solutions

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